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World of Goo has a fairly simple premise: link together a variety of goo balls to reach the exit pipe.
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However, upon further inspection World of Goo proves to be an amazingly deep experience with charm, character, and style. “If you send an email to a 21-year-old vice president that says ‘Dear Mr Jones’ and you’re using overly formal diction, that could be a problem,” says Trubek.On face value, World of Goo seems like a rather bland game that involves building a tower by placing points in 2D space and amounts to nothing more than a stylized 2D physics demo. “We for example use ‘biz’ in our tweeting as shorthand for business,” Morgan says.Īnd in some contexts, informal language is required. Sometimes though, incorrect spelling, abbreviations or shortening of words is OK. It might be just as important as a friendly face in a store or voice over a phone,” says Morgan. “If you’re dealing with customer service enquiries via Twitter, that might be the one interaction customers have with that company and so the quality of that message, the use of language, is really, really important. Spelling skills are required more than ever, she says. “It would be a mistake to tell young people that spelling doesn’t matter in this industry, or in this occupation, because those basic skills are a real gateway to other roles or to developing other skills,” says Pippa Morgan, the CBI’s head of education and skills. “People see their short-term messages as ephemeral, but in fact, part of the function of the internet is that it’s always there so years later people are still reading it,” he warns.Ī survey of 5,500 American singles in 2016 by online dating site found that 39% judged the suitability of candidates by their grasp of grammar – ranking that more important than their smile, dress sense or even the state of their teeth.Ī 2015 survey of UK bosses employing collectively more than 1.2 million people, conducted for business lobby group CBI, found that 37% of employers were dissatisfied with standards of literacy and use of English among university and school leavers. Previously, written material went through a process of copy-editing and proofreading to strip out errors, but now online content goes up very quickly and there are often mistakes, says Horobin, author of Does Spelling Matter? and How English Became English.
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You’ve still got to learn how to spell,” he says. “There are all sorts of problems that are going to come up if you think you’ve got a completely fail-safe method. “Siri does that the best.”Īutocorrection is probably why an official White House press statement recently called for 'peach' in the Middle East, rather than ‘peace’, says Simon Horobin, professor of English language and literature at the University of Oxford. “If you look at the development of technologies, whether it’s quill pens to fountain pens to ball point pens to keyboards, the goal is to go faster because you want to match the pace of the ideas in your head,” says Trubek. New technologies, such as Apple’s Siri function, also contribute to the rising apathy toward correct spelling. “Spell-check, as most of us know, sometimes corrects spelling to a different word than intended if the writing is not later proofread, this computer-created error goes unnoticed.” But the new number one error in student writing is now using the ‘wrong word’, explains Trubek. Spell-checking tools may seem like the answer, but they also create a new problem, warns Anne Trubek, an expert in new writing technologies and founder of Belt Publishing in the US state of Ohio.Ī long-term comparison of errors in university students’ essays in the US found that spelling used to be the most common mistake.
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It has the potential to wreck customer relationships and even ruin your chance of finding love online.īut if no-one is immune and technology is tending to make bad spelling commonplace – take the rise of ‘text speak’ abbreviations for example – is perfect orthography no longer of value? And, is it OK to misspell words? Poor spelling can also create confusion, a loss of clarity and meaning and in extreme cases it can cost millions in missed sales and job opportunities. The humble typo not only has the power to make us appear less intelligent than we are. While some spelling mistakes are harmless and funny, many aren’t.